Ride-sharing firm Uber is following in Google’s footsteps — quite literally — by sending out a fleet of mapping vehicles across the United States and Mexico, and hopes to have similar vehicles on the road in the other 76 countries in which it operates by the end of 2017.
According to The Financial Times, Uber plans on investing over $500 million to create proprietary maps for its legion of drivers — which the company believes will be more accurate and better able to service its customers by cutting down the time it takes for Uber to arrive and streamlining the route to customers’ destinations. In particular, representatives for the company said, these maps will allow Uber to identify specific locations — such as the front door of a large office building, or the terminus of a driveway of a frequent user — that simply can’t be pinned on Google Maps.
“Uber wouldn’t exist if comprehensive interactive digital maps hadn’t been created first,” vice president Brian McClendon said, acknowledging Google’s early contributions to the company’s success.
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